Thursday, August 5, 2021

PIA-9 chief underscores efficient communication strategies

 By: Emmanuel D. Taghoy

ZAMBOANGA CITY, August 6 (PIA) - "In a digital age, it’s becoming increasingly obvious that governments ought to be proactive in the way they communicate and engage with citizens.”
 
Regional Director Noemi Edaga of the Philippine Information Agency (PIA)-9 talked on efficient communication for good governance in the new normal during the 14th Philippine National Health Research System (PNHRS) Week.

She said whether it is during a natural disaster or a policy consultation process, citizens expect honest and useful communications from their government agencies.
 
She shared tips based on the recent initiatives taken by the agency to effectively disseminate, advocate and generate awareness on the campaigns of the government especially in this time of pandemic. 
 
The 14th PNHRS Week celebration for Mindanao Cluster kicked-off on August 6 with its satellite session under sub-theme "Ensuring Good Governance and Accountability in the New Normal".


The satellite sessions are conducted to provide an avenue for sharing innovative ideas and practices that can be replicated on other areas to help combat pandemic related issues and concerns for the country. These sessions are hosted by the regional consortia in the country.
 
This year’s theme is "Health R and D in the New Normal: Moving towards Universal  Health Care". (RVC/EDT/PIA9-Zamboanga del Norte)

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